I build practical, measurable marketing programs that scale. I work with mid-market and enterprise brands, retailers, travel and event producers, and startups to align marketing investments with business outcomes while delivering positive community impact.

BIO

Ken Rye is a marketing consultant with more than 20 years of experience building growth programs across corporate, retail, e-commerce, travel and live events. He combines strategic planning, marketing technology and digital analytics with hands-on execution to accelerate customer acquisition, optimize conversion and increase lifetime value.

Senior Strategic & Digital Marketing Consultant for Corporate, government, non-profit, and public sector Clients; Founder, Global Soul Network on Roku/Amazon Fire TV; Virtual and socially-distant Event Marketing, Production and Sponsorship for festivals, conventions, concerts and pay-per-view events. Talent buyer and artist booking. We pride quality Customer Experiences and strategic Execution! Founder and Atlanta Chapter President for Blacks In Technology!

My work quantifiably builds brands, increases awareness, generates leads, builds databases, drives sales conversion and ensures Return on Investment (ROI). My Clients have ranged from Corporate to Agency, Manufacturers, Retail, E-Commerce, Entertainment, Government & Non-Profits.

Impact

Senior Strategic & Digital Marketing Consultant for Corporate, government, non-profit, and public sector Clients; Founder, Global Soul Network on Roku/Amazon Fire TV; Virtual and socially-distant Event Marketing, Production and Sponsorship for festivals, conventions, concerts and pay-per-view events. Talent buyer and artist booking. We pride quality Customer Experiences and strategic Execution! Founder and Atlanta Chapter President for Blacks In Technology!

  • Digital Transformation through analytics, automation and CRM
  • Virtual Training, Webinars, and Live Events

innovation

Marketing includes going the extra mile with team collaboration, support, training, and sales enablement tools for product launches, consumer promotions, and brand management programs. My work has also made me familiar with innovative Martech platforms including Tableau, IBM Watson Campaign Automation, Marketo, Google Analytics/Ad Words, SugarCRM and others.

  • Strategic Marketing Campaigns including broadcast, outdoor, digital, media integrations, and print
  • E-Commerce across e-mail, Paid Search, SEO, Social Media, Affiliate, Retargeting and Programmatic Video channels
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